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Marketplace Morning Report for Wednesday May 7, 2014
May 7, 2014

Marketplace Morning Report for Wednesday May 7, 2014

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More and more Americans are withdrawing money from their retirement accounts, despite the high tax penalties. Have retirement accounts become the ATM that people's homes were in the run-up to the housing crisis? Plus, there's a debate now in the broadcast world about whether to change the way networks measure viewership during commercials. Currently, networks count someone as a viewer if they watch within three days of the broadcast. But, now the technology exists to measure seven days out. The question for networks: Is viewership being under-represented right now when they strike deals with advertisers?

Segments From this episode

Ditching the single-use water bottle

May 7, 2014
An increasing number of cities are looking to wean us off single-use bottles.

Why advertisers care how long a show sits in your DVR

May 7, 2014
They don’t pay for your eyeballs if you watch Scandal on Day Four.

'Converting your pension into a granite countertop'

May 7, 2014
In 2012, one out of five employees took loans out against their 401k plan.

The struggles to unionize workers in Bangladesh

May 7, 2014
Labor unions in Bangladesh continue to struggle for expanded worker rights.

PODCAST: Alibaba IPO

May 7, 2014
Why advertisers care how long a show sits in your DVR. And, the struggles to unionize workers in Bangladesh.

More and more Americans are withdrawing money from their retirement accounts, despite the high tax penalties. Have retirement accounts become the ATM that people’s homes were in the run-up to the housing crisis? Plus, there’s a debate now in the broadcast world about whether to change the way networks measure viewership during commercials. Currently, networks count someone as a viewer if they watch within three days of the broadcast. But, now the technology exists to measure seven days out. The question for networks: Is viewership being under-represented right now when they strike deals with advertisers?

The team

Stephen Ryan Producer, BBC