So, how long does it take you to watch all those programs you DVR?
You might not care if you wait a day or two, but you know who does? Network executives and advertisers.
That’s because ad deals are based on what’s known as C3, a measurement of commercial minutes seen live and over the following three days. Advertisers don’t pay for your eyeballs if you watch “Scandal” on day four.
“From the networks’ perspective, they’re saying, ‘Well hey, if someone didn’t skip the commercial on day four, why are they worth nothing?'” says Brian Wieser, senior analyst at Pivotal Research Group.
But some ads do get stale. That ad for the Saturday-only sale? Doesn’t do much good on Sunday.
So now tell us, how long does it take you to get to the shows you missed?
We’re here to help you navigate this changed world and economy.
Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.
In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.
Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.