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May 16, 2019

Lego addicts help fight fakes

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Lego’s vice president in China explains how the Danish toy maker tracks counterfeit gangs.

Stories From this episode

Lego fans help keep tabs on counterfeits

by Vishala Sri-Pathma May 16, 2019
Private investigators and sales teams can only do so much, says Lego's China vice president.
Mascot Jinbao made of Lego bricks is on display on day three of the China International Import Expo at the National Exhibition and Convention Center in Shanghai, China.
Photo by VCG/VCG via Getty Images

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Anu Anand Host, BBC
Nicole Childers Executive Producer
Victoria Craig Producer, BBC
Jonathan Frewin Producer, BBC
Michael Lipkin Producer
Daniel Shin Producer
Sasa Woodruff Producer
Brian Allison Engineer