Lego addicts help fight fakes
May 16, 2019

Lego addicts help fight fakes

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Lego’s vice president in China explains how the Danish toy maker tracks counterfeit gangs.

Segments From this episode

Lego fans help keep tabs on counterfeits

May 16, 2019
Private investigators and sales teams can only do so much, says Lego's China vice president.
Mascot Jinbao made of Lego bricks is on display on day three of the China International Import Expo at the National Exhibition and Convention Center in Shanghai, China.
Photo by VCG/VCG via Getty Images

The team

Nicole Childers Executive Producer
Victoria Craig Producer, BBC
Stephen Ryan Producer, BBC
Jonathan Frewin Producer, BBC
Daniel Shin Producer
Candace Manriquez Wrenn Producer/Editor
Brian Allison Engineer
Alex Schroeder Digital producer
Meredith Garretson Producer
Rose Conlon Producer
Erika Soderstrom Producer/Director