Beyond sliding profits, earnings reports tell more about the COVID-19 economy

Justin Ho Apr 16, 2020
Wall Street has become a lonely place, but the quarterly earnings season has begun. Spencer Platt/Getty Images

Beyond sliding profits, earnings reports tell more about the COVID-19 economy

Justin Ho Apr 16, 2020
Wall Street has become a lonely place, but the quarterly earnings season has begun. Spencer Platt/Getty Images

Every three months, we spend a lot of time talking about corporate earnings statements. Most of the time, we focus on the headline numbers — profits and losses. 

This time, as we get the first earnings statements of the pandemic era, we can pretty much forget about profits for a whole lot of companies. Losses are likely to be a given. 

So will we be able to glean any useful information from this round of reports? Well, it turns out that by digging a little deeper into earnings statements, you can find some clues about how the coronavirus crisis is affecting companies. 

One important indicator of a company’s health is how much cash it has on its balance sheet. Donna Hitscherich, professor of finance at Columbia Business School, said having a lot of cash on hand helps a company keep the lights on.

“Cash gives you time,” Hitscherich said. “You can think about your higher-order needs, rather than just survival.”

Earnings reports also reveal how companies earn money. Whether it’s in cold, hard cash or in debts and IOUs. Hitscherich said investors will be paying close attention to cash flow and whether a company’s business model can continue to generate cash through the crisis.

“If I have two companies, [and] one does most of its sales on credit and another does most of them on cash, I’d rather invest in the company that does most of their sales on cash,” Hitscherich said.

Many companies are trying to free up cash that they’ve been spending on share buybacks and dividends.

“Every moment I look at my screen and see another company that is canceling its dividend,” said Frances Donald, an economist with Manulife Investment Management.

FordBoeing and the sportswear giant Adidas are just some of the companies that have canceled dividends recently. Last month, AT&TWendy’sJPMorgan Chase and other big banks canceled share buybacks.

“It does really highlight how difficult this environment is,” Donald said.

You can also learn something about this economy by comparing a number of earnings reports side-by-side. For example, Jim Vogel, interest rate strategist at FHN Financial, said earnings reports can paint a picture of how consumers are spending.

“Are people spending money on autos? Are they spending money on improving their home offices?” Vogel said.

Other indicators of how companies are doing come from what’s said during conference calls when earnings reports come out, he said.

“People will hunt through for key words and begin to try to compile impressions about what’s happening in the economy, focusing not on the numbers, but on what people are saying.”

Analysts are especially eager to hear about how executives are thinking about the long term.

“And I’m sure that analysts and analyst calls will focus on when do they expect the recovery to begin, and when do they expect their companies to just be able to recover,” said Omar Aguilar, chief investment officer of Charles Schwab Investment Management.

The Securities and Exchange Commission is encouraging companies to disclose how efforts to fight COVID-19 could change their operations and what steps they’re taking to protect their employees.

COVID-19 Economy FAQs

What’s going on with extra COVID-19 unemployment benefits?

The latest: President Donald Trump signed an executive action directing $400 extra a week in unemployment benefits. But will that aid actually reach people? It’s still unclear. Trump directed federal agencies to send $300 dollars in weekly aid, taken from the federal disaster relief fund, and called on states to provide an additional $100. But states’ budgets are stretched thin as it is.

What’s the latest on evictions?

For millions of Americans, things are looking grim. Unemployment is high, and pandemic eviction moratoriums have expired in states across the country. And as many people already know, eviction is something that can haunt a person’s life for years. For instance, getting evicted can make it hard to rent again. And that can lead to spiraling poverty.

Which retailers are requiring that people wear masks when shopping? And how are they enforcing those rules?

Walmart, Target, Lowe’s, CVS, Home Depot, Costco — they all have policies that say shoppers are required to wear a mask. When an employee confronts a customer who refuses, the interaction can spin out of control, so many of these retailers are telling their workers to not enforce these mandates. But, just having them will actually get more people to wear masks.

You can find answers to more questions on unemployment benefits and COVID-19 here.

As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.

Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.

Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.