There was a time when Cadillac was the top luxury car in the U.S., a symbol of status and subject of rock songs. That time was long ago — Cadillac’s U.S. market share has eroded since the late 1970s. In China, however, the brand’s popularity is soaring.
While other U.S. car sales slipped this quarter due to a slowing Chinese economy and complications of a trade war, Cadillac’s sales grew by more than 36%. Cadillac’s success is part of a broader luxury car boom in China, now the world’s largest luxury auto market, but also demonstrates how General Motors would like to revive the brand in the U.S.
Click the audio player above to hear the full story.
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.