![](https://www.marketplace.org/wp-content/uploads/2019/04/GettyImages-510450456.jpg?w=720)
Taylor Swift proves that, on YouTube, it’s all about "ME!"
Taylor Swift proves that, on YouTube, it’s all about "ME!"
![](https://www.marketplace.org/wp-content/uploads/2019/04/GettyImages-510450456.jpg?w=720)
Have you heard about the recent, big-name world premiere? No, not the superheroes — we’re talking about “ME!”, Taylor Swift’s new video and single. Fans’ anticipation built to a fever pitch as countdown clocks ticked towards the music video’s debut on YouTube at midnight on April 26. The music business has been aggressively promoting premieres of videos since MTV’s heyday — anybody remember TRL? — but Swift released her tune with the help of a new YouTube feature designed to more effectively hype up video drops like hers.
Click the audio player above to hear the full story.
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.