Listen To The Story
Marketplace

In our economy, the devices we use are constantly asking us to share — or sometimes just taking — our data. And when it comes to that data, not much of it is more personal and private than our health. Yet personal health devices and apps are a growing industry, a subset of which is targeted specifically at women. It's called femtech, and it includes devices like FitBit, the Ava fertility bracelet, and the Eve by Glow period tracker. Yet sharing your data also means that data can be used to target ads in ultra-precise ways, as Molly McHugh at The Ringer reports. Marketplace host Kai Ryssdal spoke to McHugh about the femtech industry and her own experiences with advertisers who knew more about her than she realized.

Click the audio player above to hear the interview.

“I think the best compliment I can give is not to say how much your programs have taught me (a ton), but how much Marketplace has motivated me to go out and teach myself.” – Michael in Arlington, VA

As a nonprofit news organization, what matters to us is the same thing that matters to you: being a source for trustworthy, independent news that makes people smarter about business and the economy. So if Marketplace has helped you understand the economy better, make more informed financial decisions or just encouraged you to think differently, we’re asking you to give a little something back.

Become a Marketplace Investor today – in whatever amount is right for you – and keep public service journalism strong. We’re grateful for your support.

Follow Marketplace staff at @Marketplace