Listen To The Story

During last night's Academy Awards broadcast, Mercedes-Benz launched the newest installment of commercials to promote its A series, a car model geared to younger buyers. The commercial targets hip, skeptical shoppers who associate Mercedes with an exclusive, out-of-reach and out-of-touch lifestyle. The ad is clever, with self-aware dialogue directed at Mercedes’ interface equivalent of Apple's Siri. Cadillac, Buick and other high-end car manufacturers have been jockeying for younger car shoppers for years. But how can these ads make the difference? 

Click the audio player above to hear the full story.

“I think the best compliment I can give is not to say how much your programs have taught me (a ton), but how much Marketplace has motivated me to go out and teach myself.” – Michael in Arlington, VA

As a nonprofit news organization, what matters to us is the same thing that matters to you: being a source for trustworthy, independent news that makes people smarter about business and the economy. So if Marketplace has helped you understand the economy better, make more informed financial decisions or just encouraged you to think differently, we’re asking you to give a little something back.

Become a Marketplace Investor today – in whatever amount is right for you – and keep public service journalism strong. We’re grateful for your support.