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Young? Hip? Not in the 1 percent? Tell that to your luxury car.
During last night’s Academy Awards broadcast, Mercedes-Benz launched the newest installment of commercials to promote its A series, a car model geared to younger buyers. The commercial targets hip, skeptical shoppers who associate Mercedes with an exclusive, out-of-reach and out-of-touch lifestyle. The ad is clever, with self-aware dialogue directed at Mercedes’ interface equivalent of Apple’s […]
Immigrants bolster Germany's workforce
In Germany, business and government are working to give newcomers a taste of working life.