An Amazon logo is seen inside the Amazon corporate headquarters on June 16, 2017 in Seattle, Washington.  
An Amazon logo is seen inside the Amazon corporate headquarters on June 16, 2017 in Seattle, Washington.   - 
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Amazon’s third annual Digital Day officially launches on Friday — though some discounts have already been spotted on the website. The company is offering deep discounts on content — digital books movies and games — the sort of thing you can use on its Kindle, Fire TV and Echo devices. The race to get you to buy proprietary content after the holidays is in full swing.

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Follow Andy Uhler at @andy_uhler