With all the online promotions and email coupon offers, what are consumers getting when they shop online? MIT researchers found that retailers’ online prices are lower for 22 percent of items, while in-store prices were lower for just 8 percent of items; 70 percent of items were about the same price. When people shop online, retailers get something valuable — data about what kinds of things customers are buying and ways to adjust prices to encourage consumers to buy more.
Click the audio player above to hear the full story.
If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air. But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.
Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.
When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.