Streaming companies are spending big on content talent

Erika Beras Aug 17, 2018
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Kenya Barris speaks onstage at The 75th Annual Peabody Awards Ceremony on May 21, 2016 in New York City. Barris signed a $100 million deal with Netflix. Ilya S. Savenok/Getty Images for Peabody

Streaming companies are spending big on content talent

Erika Beras Aug 17, 2018
Kenya Barris speaks onstage at The 75th Annual Peabody Awards Ceremony on May 21, 2016 in New York City. Barris signed a $100 million deal with Netflix. Ilya S. Savenok/Getty Images for Peabody
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Netflix and Amazon are rushing to sign writers, directors and showrunners for multiyear, multimillion-dollar deals. The latest: Netflix confirmed that it has inked a deal with Kenya Barris, the creator of the ABC sitcom “Black-ish.” So what are these streaming companies going after with all the money they’re spending?

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