Streaming companies are spending big on content talent

Erika Beras Aug 17, 2018
HTML EMBED:
COPY
Kenya Barris speaks onstage at The 75th Annual Peabody Awards Ceremony on May 21, 2016 in New York City. Barris signed a $100 million deal with Netflix. Ilya S. Savenok/Getty Images for Peabody

Streaming companies are spending big on content talent

Erika Beras Aug 17, 2018
Kenya Barris speaks onstage at The 75th Annual Peabody Awards Ceremony on May 21, 2016 in New York City. Barris signed a $100 million deal with Netflix. Ilya S. Savenok/Getty Images for Peabody
HTML EMBED:
COPY

Netflix and Amazon are rushing to sign writers, directors and showrunners for multiyear, multimillion-dollar deals. The latest: Netflix confirmed that it has inked a deal with Kenya Barris, the creator of the ABC sitcom “Black-ish.” So what are these streaming companies going after with all the money they’re spending?

Click the audio player above to hear the full story. 

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.