Kenya Barris speaks onstage at The 75th Annual Peabody Awards Ceremony on May 21, 2016 in New York City. Barris signed a $100 million deal with Netflix.
Kenya Barris speaks onstage at The 75th Annual Peabody Awards Ceremony on May 21, 2016 in New York City. Barris signed a $100 million deal with Netflix. - 
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Marketplace

Netflix and Amazon are rushing to sign writers, directors and showrunners for multiyear, multimillion-dollar deals. The latest: Netflix confirmed that it has inked a deal with Kenya Barris, the creator of the ABC sitcom "Black-ish." So what are these streaming companies going after with all the money they're spending?

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