Big tech and banks are using mea culpa ads to appeal to their users

Renata Sago May 18, 2018
Share Now on:
HTML EMBED:
COPY

Big tech and banks are using mea culpa ads to appeal to their users

Renata Sago May 18, 2018
Share Now on:
HTML EMBED:
COPY

What happens when three big companies invest in an apology? Facebook, Uber and Wells Fargo have launched apology campaigns in the past several weeks. They’re all trying to regain the trust of their customers for scandals that have included data hacking, sexual harassment, and overcharging. But is an “I’m Sorry” ad effective?

Click the audio player above to hear the full story. 

As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.

Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.

Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.