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Marketplace Morning Report

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Sep 23, 2019

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This Is Uncomfortable

How does Adidas make shoes in days?

Kai Ryssdal and Josie Fan Mar 6, 2018
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Making a pair of sneakers is a labor-intensive process, and it could take months. But Adidas is trying to change that. In its newly built Speedfactory in Germany, Adidas is making most parts of the shoes with machines.

Marc Bain is a fashion reporter at Quartz and one of the first group of people who stepped in the factory.

“The Speedfactory centralizes everything, it’s concentrating all of these different processes into one place,” Bain said in an interview with Marketplace host Kai Ryssdal.

Bain’s article is part of Quartz’s special project “How It Got There.”

Click the audio player above to hear the full interview. 

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