Reebok turned a profit in 2018 but the success was short-lived.
The German company is the tournament's official sponsor. The U.S. company isn't.
Every four years, the soccer tournament turns into an epic branding battle between Nike and Adidas.
Making a pair of sneakers is a labor-intensive process, and it could take months. But Adidas is trying to change that. In its newly built Speedfactory in Germany, Adidas is making most parts of the shoes with machines. Marc Bain is a fashion reporter at Quartz and one of the first group of people who […]
Adidas has moved past Jordan brand as the second-most popular sneaker in the U.S., according to market research firm NPD Group.
There have been a lot of challenges lately on the playing field for the world’s leading athletic brands. The sporting goods industry, like others in the retail sector, hasn’t been robust. Nike kept growing, though, with strong sales overseas and powerful branding in performance sneakers. But lately, upstart competitor Under Armour has come on fast. […]
Some savers invest their hard-earned dollars in footwear.
The shoe company may need to pivot away from basketball wear.