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Adidas trying to figure out what to do with Reebok

Dec 15, 2020
Reebok turned a profit in 2018 but the success was short-lived.
Reebok athletic shoes on display in 2019. The sportswear industry has become more competitive since Adidas acquired the brand.
Cindy Ord/Getty Images for Chromat

Nike's new ad celebrates the Women's World Cup. Don't tell Adidas.

Jun 3, 2019
The German company is the tournament's official sponsor. The U.S. company isn't.
FRANCK FIFE/AFP/Getty Images

A battle for World Cup supremacy happens off the pitch

Jun 14, 2018
Every four years, the soccer tournament turns into an epic branding battle between Nike and Adidas.
MLADEN ANTONOV/AFP/Getty Images

How does Adidas make shoes in days?

Mar 6, 2018
Making a pair of sneakers is a labor-intensive process, and it could take months. But Adidas is trying to change that. In its newly built Speedfactory in Germany, Adidas is making most parts of the shoes with machines. Marc Bain is a fashion reporter at Quartz and one of the first group of people who […]

Sneaker wars: Adidas overtakes Jordan brand

Sep 26, 2017
Adidas has moved past Jordan brand as the second-most popular sneaker in the U.S., according to market research firm NPD Group.
A general view of Adidas sneakers during the Adidas AlphaBOUNCE Stylelab at Duggal Greenhouse on July 23, 2016 in Brooklyn, New York. 
Adidas AlphaBOUNCE Stylelab

Nike is cutting its workforce and looking toward customized shoes

Jun 15, 2017
There have been a lot of challenges lately on the playing field for the world’s leading athletic brands. The sporting goods industry, like others in the retail sector, hasn’t been robust. Nike kept growing, though, with strong sales overseas and powerful branding in performance sneakers. But lately, upstart competitor Under Armour has come on fast. […]

The resale market for sneakers is red hot

Jan 10, 2017
Some savers invest their hard-earned dollars in footwear.
Sneakers on display at Sneaker Pawn, The Bank for Sneakers in New York.
Sally Herships/Marketplace

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Nike's future concerns analysts

Sep 27, 2016
The shoe company may need to pivot away from basketball wear.
One analyst says that Nike's problem is its focus on basketball shoes.
Doug Pensinger/Getty Images

Nike dominates basketball shoes. Adidas wants in.

Nov 14, 2014
Thanks to the Air Jordan, Nike has over 90 percent of the basketball shoe market.

The biggest match in the World Cup: Nike vs. Adidas

Jun 10, 2014
The World Cup is a rare opportunity to market products to the entire world.