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Marketplace Morning Report

Less than zero

Sep 17, 2019
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Nike's new ad celebrates the Women's World Cup. Don't tell Adidas.

by Marielle Segarra Jun 3, 2019
The German company is the tournament's official sponsor. The U.S. company isn't.
FRANCK FIFE/AFP/Getty Images

A battle for World Cup supremacy happens off the pitch

by Andy Uhler Jun 14, 2018
Every four years, the soccer tournament turns into an epic branding battle between Nike and Adidas.
MLADEN ANTONOV/AFP/Getty Images

How does Adidas make shoes in days?

by Kai Ryssdal and Josie Fan Mar 6, 2018
Making a pair of sneakers is a labor-intensive process, and it could take months. But Adidas is trying to change that. In its newly built Speedfactory in Germany, Adidas is making most parts of the shoes with machines. Marc Bain…

Sneaker wars: Adidas overtakes Jordan brand

by Reema Khrais Sep 26, 2017
Adidas has moved past Jordan brand as the second-most popular sneaker in the U.S., according to market research firm NPD Group.
A general view of Adidas sneakers during the Adidas AlphaBOUNCE Stylelab at Duggal Greenhouse on July 23, 2016 in Brooklyn, New York. 
Adidas AlphaBOUNCE Stylelab

Nike is cutting its workforce and looking toward customized shoes

by Mitchell Hartman Jun 15, 2017
There have been a lot of challenges lately on the playing field for the world’s leading athletic brands. The sporting goods industry, like others in the retail sector, hasn’t been robust. Nike kept growing, though, with strong sales overseas and…

The resale market for sneakers is red hot

by Sally Herships Jan 10, 2017
Some savers invest their hard-earned dollars in footwear.
Sneakers on display at Sneaker Pawn, The Bank for Sneakers in New York.
Sally Herships/Marketplace

Nike's future concerns analysts

by Dan Gorenstein Sep 27, 2016
The shoe company may need to pivot away from basketball wear.
One analyst says that Nike's problem is its focus on basketball shoes.
Doug Pensinger/Getty Images

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Nike dominates basketball shoes. Adidas wants in.

by Tracey Samuelson Nov 14, 2014
Thanks to the Air Jordan, Nike has over 90 percent of the basketball shoe market.

The biggest match in the World Cup: Nike vs. Adidas

by Conrad Wilson Jun 10, 2014
The World Cup is a rare opportunity to market products to the entire world.