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A Tulsa sneaker store deals with a down market

Oct 24, 2023
"There are opportunities in down markets," said owner Venita Cooper, whose entrepreneurial abilities could help her tackle the challenge.
"I love sneakers, but I also just really love markets," said Venita Cooper of Silhouette Sneakers & Art. "And there are opportunities to be had in down markets."
Ed Jones/AFP via Getty Images

The sneaker market is evolving, and Nike is running to keep up

Oct 4, 2023
While the industry used to be all about the look — think Air Jordans — now it’s about the technology.
World-record breaker Tigist Assefa, right, poses with the Adidas Adizero Adios Pro Evo 1, a shoe that weighs less than a third of a pound, costs $500 and is designed to be worn once.
Luciano Lima/Getty Images

On Tulsa's Black Wall Street, shop owner finds inspiration in local sports history

Jun 15, 2023
Venita Cooper, owner of Silhouette Sneakers & Art, recently released an apparel line inspired by the Tulsa Fast Breakers.
A mural pays tribute to the Greenwood district's onetime identity as Black Wall Street.
Seth Herald/AFP via Getty Images

A Tulsa sneakers store plans for a year of uncertainty

Feb 28, 2023
For Venita Cooper, owner of Silhouette Sneakers & Art, business is up. But will it last? "The big challenge is just trying to keep engagement," she says.
Venita Cooper, owner of Silhouette Sneakers & Art, at a Valentine's Day event for the store.
Courtesy Gary Mason

Over the holidays, retailers faced inventory woes and harsh winter weather

Jan 5, 2023
Three retailers from across the country share how they did over the holiday shopping season.
"We definitely saw more late shoppers this year than in previous years, especially the week before Christmas," said Eric Champlin, co-owner of Trailful Outdoor Company in Hiawassee, Georgia.
Mario Tama/Getty Images

A sneakers store builds a bridge where Black Wall Street once stood

Dec 15, 2022
Venita Cooper says Silhouette Sneakers & Art is "destination retail." But the store is helped by tourists visiting the historic site.
"We have a very fraught history of separation and division," Venita Cooper says. "Sneakers is one of those things that really brings people together."
Courtesy Gary Mason

Sneakers get the high-end art treatment

Jul 22, 2019
It was the first auction of its kind for Sotheby's.
A view of sneakers on display for "The Ultimate Sneaker Collection" online auction at Sotheby's on July 15, 2019 in New York City.
Dia Dipasupil/Getty Images

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How does Adidas make shoes in days?

Mar 6, 2018
Making a pair of sneakers is a labor-intensive process, and it could take months. But Adidas is trying to change that. In its newly built Speedfactory in Germany, Adidas is making most parts of the shoes with machines. Marc Bain is a fashion reporter at Quartz and one of the first group of people who […]

Looking for a new investment? Check your shoe closet

Sep 2, 2016
StockX is the world's first sneaker stock market.
Shoes like the Nike Air Yeezy 2 can be found on the new sneaker stock market...for thousands of dollars.
Mike Lawrie/Getty Images