The Pebble Steel smartwatch
The Pebble Steel smartwatch - 
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The big story in the tech world all week is the International Consumer Electronics Show in Las Vegas. At last year's show little smartwatch maker Pebble was a big star. This year's event has seen an explosion in wearable technologies and a new, sophisticated-looking watch from Pebble, called the Pebble Steel, has just been unveiled to the world. But there are still big questions about whether consumers are interested. 

Eric Migicovsky, CEO of Pebble, discusses his company's new smartwatch, competing with Apple and Samsung, and the "personal area network" enabled by new sensor technology. Click the audio player above to listen to the interview.

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