Food and Drink

Whole Foods to label all genetically modified foods

Scott Tong Mar 11, 2013
HTML EMBED:
COPY
Food and Drink

Whole Foods to label all genetically modified foods

Scott Tong Mar 11, 2013
HTML EMBED:
COPY

Whatever the science, consumers are jumpy about genetically modified foods. At least they are in Europe. For years, restaurants and grocery stores have trumpeted their products are GMO free.

“Even McDonalds in Italy and in Great Britain advertises that its products don’t contain any GMOs. So it depresses use of genetically modified foods,” says New York University food studies professor Marion Nestle.

In the U.S., Whole Foods now plans to label products with the GMOs inside. But will our market follow Europe’s lead and shun modified food? American farms grow the most genetically modified foods in the world, and our diet is already full of high-tech grains.

The real test may be price, says Harry Balzer of the NPD Group.

“Nothing will change your behavior faster — short of a food safety issue — than prices. And we will never let food prices rise faster than our incomes,” Balzer says.

A study from Iowa State suggests non-genetically modified foods could end up costing 6 to 10 percent more around the world.

As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.

Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.

Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.

Raise a glass to Marketplace!

Just $7/month gets you a limited edition KaiPA pint glass. Plus bragging rights that you support independent journalism.
Donate today to get yours!