Apple says it received two million orders for the iPhone 5 in the first 24 hours of availability.
That is good news of course for Apple. It's also good news for shipping companies like FedEx, which in the past has partnered with Apple to get those iPhones from China -- where they're made -- to you.
"In a way, the iPhone is absolutely perfect for a company like FedEx," says Andrew Wood of the BBC in Hong Kong. "On the whole, it's small; it's very high-value; and it's the type of thing that people want immediately."
China manufacturers a lot of things sold in the U.S., but the spike is still felt by FedEx when the latest iPhone gets released.
"The iPhone is a bit like a big blockbuster movie being launched," says Wood. "There's nothing, perhaps, as clear as the iPhone 5," when it comes to notable exports that effect companies like FedEx.