Marketplace Logo Donate

Daily business news and economic stories from Marketplace

Mid-day Extra: What happened to Nintendo?

Subscribe to our Newsletters

Today, Nintendo said it expects to lose money for the first time ever.

The inventor of everything from Super Mario Brothers to Wii Fit is blaming the loss on lagging hardware and software sales.

Apparently a strong Japanese yen is also to blame, because it makes Nintendo products more expensive to buy outside of Japan.

In today’s Mid-day Extra, we ask: what happened to Nintendo?

For some answers we went to Jeff Ryan, author of the book “Super Mario: How Nintendo Conquered America.”

He says a big part of the problem is that people who play with Nintendo systems are usually the more casual video game users — and these days, they have a lot more ways to get their gaming fix on the go.

What's Next

Latest Episodes From Our Shows

Listen
7:30 AM PDT
9:08
Listen
2:51 AM PDT
5:22
Listen
7:39 AM PDT
1:50
Listen
5:25 PM PDT
17:39
Listen
Aug 10, 2022
27:48
Listen
Jul 7, 2022
30:13
Listen
Aug 9, 2022
24:46
Exit mobile version