As Seen on TV has a website and its own bricks-and-mortar stores, soon you'll be able to buy one of the company's 650 products from your cell phone, or directly from your remote control. Promotional videos with celebs like Hulk Hogan are being produced as well. "Our whole business is taking friction out of the processing," says company founder Kevin Harrington. I know, because last time I tried to buy a Blo and Go I tripped all over that 1-800 number and dozed off before making it to the expiration date on my card.

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