The Marketplace Reader

Target adjusts its aim at market

Dalasie Michaelis Aug 20, 2008

From Advertising Age.

For years Target’s cheap-chic reputation has made it a darling of the fashion world and a favorite among shoppers of all stripes. But now, in the face of a tough economy, its well-cultivated image is turning away consumers who believe its trendy assortments and hip marketing mean steeper prices.

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