Google Glass wants to track how you watch ads

An attendee tries Google Glass during the Google I/O developer conference on May 17, 2013 in San Francisco, Calif.

This final note today, in which Google's quest to take over the world moves another step forward.

I direct you now to the U.S. Patent and Trademark Office -- specifically patent number 8,510,166, issued 10 days ago for a "Gaze Tracking System."

Or, to paraphrase, Google Glass is gonna be watching you while you're watching it.

And then how about this, buried deep down in the fine print: A pay-per-gaze advertising system.

The thing's gonna measure pupil dilation so see how invested you are in the ad. 

About the author

Kai Ryssdal is the host and senior editor of Marketplace, public radio’s program on business and the economy.

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