Google’s parent company, Alphabet, reports earnings Tuesday.
The company saw an uptick in e-commerce and advertising dollars, but it’s also facing three antitrust lawsuits brought by state attorneys general and the U.S. Department of Justice.
How might this affect Google’s business model?
These lawsuits target Google’s dominance as a search engine and how businesses rely on Google for customers to find them.
“Google is getting a cut of so much of what is happening on the internet through those advertising technology tools. So it adds up to a lot of money for Google,” said Charlotte Slaiman, an antitrust expert with the nonprofit Public Knowledge.
But Google has other ways of making money.
People have been sharing Google Docs, posting and watching more on YouTube, which Google owns, and gathering on Google Meet — all for free.
John Freeman, an analyst with CFRA, said that’s Google’s strategy — pull you in and get you to pay to store stuff on its cloud.
“Cloud clearly is not just a revenue growth contributor now, but it’s an earnings growth contributor later,” he said.
In fact, when the company reports earnings Tuesday, Google will break out Cloud’s operating profit for the first time.
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