Fax machine's goal line stand: NCAA signing day

The fax is a relic in many workplaces. But when it comes to signing up football recruits, coaches gather round the fax machine...waiting.

On Wednesday, a group of talented young men will decide their future. College football coaches and hard core fans eagerly await their choices. It's National Signing Day, when top high school players commit to the NCAA powerhouse where they’ll suit up.

Most will announce their choices via a slowly dying office fixture, the fax machine. A big day for college sports is the biggest day of all for that antiquated technology.

A star high school football player may make a public commitment about where he’s going to college, and many do, in media interviews and on Twitter. But nothing is binding until there’s a signed letter of intent.

These top prospects are teenagers, after all, so they can change their minds. That can make for tense scenes on campus when signing day arrives.

"You have coaches. You have administrators, everybody staring at the fax machine," says Jonathan Bowling, associate athletics director at reigning champ University of Alabama. “And then you hear that first ring and everybody freezes.”

At Alabama and other big-time football programs, staffers prep their faxes like NASA engineers before launch. Technicians are called, toner is refreshed, test faxes sent. Other campus offices are given stern warnings not to send any faxes during signing day. Bowling says the ultimate buzzkill is when a fax turns out to be spam for cheap Caribbean vacations or insurance.

Fans hang on every page too. Many schools offer live web feeds of their fax machine. Alabama got clicks and controversy a while back when it spiced up its fax web stream by having comely, short-skirted women grab the pages. That stopped, but fans around the country still watch, eager to see which top players their school signs.

The fax is the standard because sending letters of intent by mail is far too slow for nervous coaches. The NCAA does allow recruits to scan and e-mail their letters, but few do.

Michael Bertsch of Notre Dame’s athletic department could only think of one occasion where e-mail came into play. Bad weather had knocked out fax lines for some Texas players signing up with the Fighting Irish. The humble fax prevails over e-mail in part because, unlike an e-mail attachment, the tangibility of a signed piece of paper is something that players, coaches and fans can all hang onto.

Texas A&M professor Jonathan Coopersmith is amused by the fax’s star turn in college football. He’s a historian of the fax machine, among other communication technologies. He thinks the novelty of faxing makes a huge moment in players’ lives more special in a way that clicking send on an e-mail can’t. He says that going through the motions of signing and sending a fax, something most young players have never done, “makes it a more solemn, more serious, more memorable event.”

But the shining signing moment for the fax machine doesn’t last long. The whir of faxes printing dies down in the afternoon. Fax web cams go dark as fans head to comment sections and social to dissect signings and fight about which school won the year’s recruitment war.

“For about a 24-hour period, it’s all eyes on the fax machine,” says Mike Farrell, who oversees recruiting coverage for the college sports site Rivals. “Come Thursday, it’s just another piece of office equipment.”

Kai Ryssdal: Tomorrow's a very big day in the lives of some very big young men. Wednesday is National Signing Day, when top high school football players commit to the NCAA institution they've chosen to play for next year.

Hardcore college football fans eagerly await their choices, which makes signing day the last gasp of that slowly dying office fixture: the fax machine.

Marketplace's Mark Garrison explains.


Mark Garrison: Star high school player O.J. Howard says he’s going to play for reigning champion Alabama, but it’s not official until he signs a letter of intent. Top recruits like him are teenagers afterall, and they could change their minds. That makes for tense scenes tomorrow morning on campus.

Jonathan Bowling: You have coaches. You have administrators, everybody staring at the fax machine. And then you hear that first ring and everybody freezes.

Jonathan Bowling is University of Alabama’s Associate Athletics Director. The ultimate buzzkill is when it turns out to be a spam fax for Caribbean vacations. Like other schools, they’re prepping their machine like NASA engineers before launch.

Bowling: We definitely have it looked at, make sure that the toner is filled up, make sure that we have a new ream of paper in there.

Fans hang on every page too. Many schools offer live web feeds of their fax machine. Alabama got clicks and controversy a while back when it spiced up its fax web stream by having comely, short-skirted women grab the pages.

The NCAA does allow recruits to scan and e-mail their letters, but few do. The fax is still king.

Jonathan Coopersmith: Oh, I love it. I love it.

Jonathan Coopersmith is a Texas A&M historian of the fax machine, among other things. For this huge moment in players’ lives, the novelty of faxing makes it special.

Coopersmith: They have to go back to this old technology. I’ve gotta to sign this paper and I have to put it in the machine. Bringing it back makes it a more solemn, more serious, more memorable event.

And with few exceptions, one of the last big moments for the fax machine. In New York, I'm Mark Garrison, for Marketplace.

About the author

Mark Garrison is a reporter for Marketplace and substitute host for the Marketplace Morning Report, based in New York.

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