Big ad sales on the high seas of online piracy

BitTorrent, a site best known for illegal downloading, says it serves over five billion ads a month. But will advertisers flock to such a dicey marketplace?

Most businesses would be pretty excited if they could boast advertisements on their webiste could be viewed five billion times each month. That's the exposure promised by the company BitTorrent. The ads appear on its downloadable software called UTorrent.

But there's a catch. BitTorrent is best known as a way for people to illegally share and download content. It's a dicey marketplace even for a brand that wants exposure. Still, does the promise of money trump fears of selling goods to law-breakers?

Greg Sandoval at tech news website The Verge joins Marketplace Tech host Ben Johnson to share his take. 

About the author

Ben Johnson is the host of Marketplace Tech.

Comments

I agree to American Public Media's Terms and Conditions.
With Generous Support From...