Support Marketplace

Not quite a driverless car, but close

The Back to the Future dashboard. Not so far off?

A "CarPlay" dashboard, from Apple's press release.

Ever texted, searched for music, or responded to emails (you know, crazy stuff) while you’re driving?

Those days may be coming to an end. Your car is the new frontier for Apple, Google and Microsoft as the tech giants can no longer afford to ignore consumers when they walk into their cars.  With 39 percent of car buyers saying these sorts of ‘in-vehicle’ devices are a top selling point, analysts expect this to quickly become a multi-billion dollar industry.

This week, Apple launches its new CarPlay  – a system that makes it more convenient to use an iPhone in a vehicle. 

Here's what it will look like:

About the author

Dan Gorenstein is the senior reporter for Marketplace’s Health Desk. You can follow him on Twitter @dmgorenstein.

A "CarPlay" dashboard, from Apple's press release.

Comments

I agree to American Public Media's Terms and Conditions.
With Generous Support From...