Winter Olympics

Olympic rings on the Thames River in 2012  in Greenwich, England.

Examining the return on big-ticket civic investments

Jan 8, 2015
As four U.S. cities vie to host the 2024 Summer Games, we analyze what civic events make money.
Posted In: Olympics, Superbowl, Winter Olympics

Sochi Olympics isn't a guaranteed winner for sponsors

Feb 5, 2014
If you attend the Sochi Olympics, you’ll see a big presence by U.S. corporate sponsors. But here in the U.S., the companies are being pressured to renounce Russia's anti-gay policies.
Posted In: Olympics, Winter Olympics, Sochi

Will NBC be hurt by Lindsey Vonn's injury?

Jan 7, 2014
Much of the value in the Olympics comes when the winners show up on the Today show the next morning and drive ratings.
Posted In: Olympics, Winter Olympics, Sochi