The Twitter feed @horse_ebooks has attracted 214,000 followers over the last four years through what some might call nonsensical tweets.
“I think it depends how you look at it. I think some people have arguably found more meaning in it than human’s tweets,” says Thomas Bender, one of the actual people behind @horse_ebooks.
He and co-creator, Jacob Bakkila unveiled a gallery performance related to the Twitter handle today.
They tweeted the name of the show:
Bear Stearns Bravo— Horse ebooks (@Horse_ebooks) September 24, 2013
And then a phone number.
(213) 444 0102— Horse ebooks (@Horse_ebooks) September 24, 2013
The number connects to one of three phones at the Fitzroy Gallery in New York city where Bender and Bakkila answer and give a short non-sequitur before hanging up.
“If you saw it, or observed it casually without looking closely, it could pass for a real business. And we like this concept of business art and performing through businesses,” explains Bender.
The text they’re reading comes from self-help books and includes lines like:
Banana nut cake.
Garage and business plan.
Quicker recovery time from injuries.
Bender says, “These fragments might be more valuable than the actual self help books they’ve been taken from.”