Tess Vigeland: So after I signed up for Card Case, I figured, why not take it out for a spin, right? Turned out Hollywood Pies was a pizza joint. And I needed to go out in the morning, so that wasn't going to work. But a juice bar sounded juuuuuust right.
Vigeland on the street: So we're in downtown Los Angeles, here at Sixth and Spring, walking into Sustain Juicery. And I feel very strange not having any money on me. I don't even have a wallet.
Vigeland in juice bar: Hello.
Vigeland: So, what do you recommend?
Cashier: The Green Monkey is great for in the morning. It's got lots of fruit, so it'll wake you up a little bit. And then the spiurlina and kale added to it make a protein as well.
Vigeland: Let's try that. The Green Monkey.
Cashier: Green Monkey. OK.
Vigeland: Now what do I owe you, as you type on your iPad here?
Cashier: Comes out to $7.50.
Vigeland: And my name is Tess Vigeland. Am I there on your system?
Cashier: It is, right there. First visit.
Vigeland: And that's my photo!
Vigeland: OK, so I don't even have to give you a credit card or anything.
Vigeland: I don't even have to show you my phone.
Cashier: Nope not at all. We have a picture ID, so everything can run pretty smooth. All we have to do is hit "charge." That's it.
Cashier: Makes life easy.
Sound of blender.
As she blended my drink, I chatted with juice bar owner Brian Lee about how well this system works for him.
Vigeland: OK, that is delicious.
Brian Lee: Thank you very much.
Vigeland: So do you have people come in very often to use this?
Lee: Yes, I have a handful of customers who are currently using this Card Case. They like the benefit of not needing to reach into their pocket and create that sort of loyalty base, which I also offer 10 percent discounts for Card Case users. Card Case actually tracks the amount of times they've been in. So let's say if they exceed 10 times in a month, they'll receive a discount.
Vigeland: So it provides a benefit to you, because it's another reason for them to come in.
As we talked, Lee noticed that another photo popped up on his screen. Another customer in the store using Card Case.
Vigeland: Oh! Someone else is in here using it.
Lee, to customer: You just got on?
Vigeland: Did you really?
Lee: He just realized it. So he will definitely receive that discount very shortly.
Vigeland: So are you a regular customer?
Man: Yeah. I haven't been racking up loyalty, so now I will. I've been coming here for three months, and now they'll know how often I come in.
A Card Case convert. And why not?