The industry's push to diversify its supply of natural rubber is spurring research into desert shrubs and dandelions.
Customers nationwide can now buy tires online at Amazon, and the local Sears will put them on. Click the audio player above to hear the full story.
An American tire cord producer is frustrated by President Trump's 25 percent levy and an objection to his exemption application.
"I don't think people really understand that the U.S. never ... reinvested in its steel-making ability," one executive says.
RCO is a green business, but it's also a company that doesn't shy away from employees who've made mistakes in their pasts.
At a time when U.S. sales are soaring, Europe saw a drop of almost seven percent in the first half of this year. There is one bright spot: U.K. car sales are up.
The company says using soybean based-oils for the rubber in their tires would be cost-effective for consumers and could reduce Goodyear's oil use by as much as seven million gallons annually.