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5 things you need to know about the Super Bowl economy

It's not always worth it for the host city.
Head coach Pete Carroll of the Seattle Seahawks holds the Vince Lombardi Trophy after his team won Super Bowl XLVIII at MetLife Stadium on February 2, 2014 in East Rutherford, New Jersey. 
Elsa/Getty Images

Some big players in the Super Bowl ad lineup bow out of the game

Dec 15, 2016
Frito-Lay is sitting out for the first time in a decade.
Brandon McManus of the Denver Broncos attempts a field goal during Super Bowl 50 against the Carolina Panthers at Levi's Stadium in Santa Clara, California February 7, 2016. 

 
TIMOTHY A. CLARY/AFP/Getty Images

Beyonce's singular business model

Feb 8, 2016
Beyonce's music release strategies reveal her business savvy.
 Beyonce performs onstage during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California
Matt Cowan/Getty Images

The Super Bowl coin toss has a secret history

Feb 5, 2016
The Super Bowl coin toss and its connection to Wolf on Wall Street

A short history of the post-Super Bowl TV show

Feb 5, 2016
It's a plum time slot, but not a guaranteed ratings success.
A Best Buy customer looks at a display of flat panel televisions at a Best Buy store February 1, 2007 in San Francisco.
Justin Sullivan/Getty Images

The Super Bowl, or El Gran Juego?

Feb 5, 2016
The NFL is going after a new fan base: Spanish-speaking Hispanics who grew up with soccer.
 Super Bowl 50 signage is displayed around Super Bowl City on February 4, 2016 in San Francisco, California.
Mike Windle/Getty Images

For public good, not for profit.

The Transaction: A Big Mac

Jul 9, 2015
Marketplace listener Allen Marin on how a Big Mac coupon led him to the Super Bowl.

A nation in agreement: Nationwide's ad was a buzzkill

Feb 2, 2015
"Ad agency should be fired," expert says, for Super Bowl ad starring a dead child.

You bought a counterfeit sports jersey. So what?

Feb 2, 2015
Such products are often a revenue stream for criminal organizations, experts say.