Ulta beckons consumers back to buying beauty products

Sep 8, 2020
Shutdowns and working from home have changed the market for personal care products during the pandemic.
Consumers are interested in experimenting with colorful eye makeup these days, says consultant Jonathan Greenway. "There's a much larger focus on anything above the mask," he said.
Jon Gordon/Marketplace

YouTube beauty videos for people over 35 are a huge hit

Oct 27, 2017
Yes, many social influencers are millennials. But the category to watch might be the over-35 crowd.
Angie "Hot-and-Flashy" Schmitt before shooting one of her videos. 
Courtesy of Angie Schmitt.