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Shrinkflation

"New smaller size, same great price!" The products we buy are shrinking, and so is the value.

by Janet Nguyen
Mar 1, 2023
Less of a good thing: “Marketplace” listeners tell us about products they've seen that have undergone "shrinkflation."
At Dollar Tree, packages of Hampton Farms peanuts have decreased from 1 pound to 8 ounces. Many companies are dealing with inflation by recalculating price versus quantity.
Courtesy of Percy Wilson
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We want your “shrinkflation” stories

by Marketplace Staff
Feb 8, 2023
It’s a sneaky tactic to hide inflation: reduce a product’s size, but not its price.
Packages of 4.5 ounce Chobani Flips, that were previously 5.3 ounces, are displayed on a shelf at Target. Some companies are using a tactic known as "shrinkflation," where the product gets smaller, but the price stays the same.
Justin Sullivan/Getty Images
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To fight inflation, restaurants get creative with menus, portions

by Kristin Schwab
Jan 31, 2022
The rising cost of food is hitting restaurants — and they can only raise prices so much before customers balk.
To avoid raising prices, some restaurants rearrange menus to hide dishes with the lowest profit margins. Sometimes the plate gets a little lighter.
Alex Edelman/AFP via Getty Images
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