Why Ramadan is a big deal for Arab TV networks

May 26, 2017
'It's like the sweeps rolled into the Super Bowl, extended over a full month.'
Palestinian men and children watch television at a cafe in Arab East Jerusalem after breaking their fast.
AHMAD GHARABLI/AFP/Getty Images

Marketing remains largely untapped for Eid Al Fitr

Jul 28, 2014
Muslim Americans add billions to the economy. So why haven't marketers caught on?

Businesses ready for Ramadan rush

Jul 20, 2012
For some companies, 30 days of fasting and reflection return profits.