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Personal branding

A professor’s "antithesis" to self-aggrandizing personal websites

by Kai Ryssdal and Maria Hollenhorst
Sep 22, 2022
“It's meant to illustrate the vanity of human pretensions,” says Karl Aquino of the University of British Columbia.
A screenshot from the homepage of Karl Aquino’s “official, unofficial” website. Aquino teaches organizations and society at the University of British Columbia.
Screenshot courtesy Aquino
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TikTok classes might be the next big thing in education

by Kai Ryssdal and Anais Amin
May 23, 2022
"One of the students in the class was making, you know, up to $6,000 to $7,000 a month from her TikTok videos," says Bloomberg report Claire Ballentine.
Loic Venance/AFP via Getty Images
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In the post-“Survivor” economy, it's all about contestants’ brands

by Kai Ryssdal and Maria Hollenhorst
Oct 11, 2021
Social media has changed the game for former contestants on the CBS reality show “Survivor,” according to “Ringer” contributor Mara Reinstein.
Former "Survivor" players Mike Holloway, left, and Rodney Lavoie Jr. in 2015. Parlaying an appearance on the CBS reality show into a lucrative career is a game in itself, according to “Ringer” contributor Mara Reinstein.
Mark Davis via Getty Images
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Creating your brand

by Tess Vigeland
Dec 30, 2011
We learn some tips on how to develop your own brand and deliver a brand promise -- in less than 140 characters.
Illustration: Daryl Paranada / Source: Flickr
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