How much is that Olympic medal worth?

Jul 31, 2012
The sports blog Deadspin cross-referenced current prices on precious metals exchanges with Olympic hardware.

London Olympics' brand exclusion zone rankles some

Jul 27, 2012
'Brand police' on the look out for ads near Olympic Park that aren't official sponsors.

Sponsors-only zone at London Olympic zone irks some

Jul 27, 2012
Only sponsoring companies may advertise within 1 kilometer of London’s Olympic Park. Strict policing of the restriction is angering some local firms.

No surprise Team USA uniform was made in China

Jul 26, 2012
U.S. clothing makers may not beat China on price, but can on technological innovation.

Mobile technology big at the London Olympics

Jul 26, 2012
The Olympic Games get under way tomorrow. There's a big technology and social media push this year.
In this photo illustration, The North Greenwich Arena is seen on an iPhone's Google maps ahead of the London Olympic Games at the North Greenwich Arena on July 25, 2012 in London, England.
Mike Hewitt/Getty Images

Does hosting the Olympics ever pay off?

Jul 25, 2012
Olympic host cities get a huge windfall of tax revenues and tourist dollars, right? Freakonomics looks at the effect the games really have on a host city.

The money behind drug testing for Olympians

This year's games marks the first time a private company -- GlaxoSmithKline -- is aiding in the fight against athletic doping in the Olympics.
Director General of the World Anti-Doping Agency (WADA) David Howman watches on as President of WADA John Fahey speaks during a World Anti Doping Agency Briefing ahead of the 2012 London Olympic Games at the Main Press Centre on July 25, 2012 in London, England.
Jeff J Mitchell/Getty Images

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Rain or shine: Betting on the Olympics

Jul 25, 2012
The Olympics get underway later this week but the games have already started. People are betting on all things Olympic from the usual bets, like who will win certain events to less usual bets.
A Labrokes betting board displays the odds on which party will get the most seats in the general election on April 6, 2010 at London's Southbank, England. Now, bookies are taking bets on virtually everything under the sun as the London Olympics get underway.
Peter Macdiarmid/Getty Images

Runner Nick Symmonds on the business of being an Olympian

Jul 25, 2012
Long-distance runner Nick Symmonds talks about why he thinks the Olympics sponsorship model is flawed.

Presidential campaigns see Olympics as fertile ground for ads

Jul 24, 2012
But is there a risk negative ads will turn off viewers?