Nielsen shifts viewer counts to include device watching, finally

Dec 8, 2020
Consumer viewing habits have been changing for the last 15 years. So why did the move take so long, and why now?
Consumer viewing habits have shifted rapidly to watching on phones, tablets and laptops.
Hocus-focus via Getty Images

Nielsen TV ratings push into social media

Jan 20, 2016
Nielsen will measure 'buzz' about TV programs with data from Facebook

Make more upfront: Viacom, Turner discuss new ad model

Apr 14, 2015
As TV networks pitch ad buyers, a new model could upset stalwart Nielsen ratings.

Nielsen answers Netflix data mystery

Mar 25, 2015
Nielsen plans to release audience data for streaming television.

Nielsen finds a pretty giant glitch in its ratings

Oct 10, 2014
The television ratings company has been reporting incorrect ratings for the past six months.

Why advertisers care how long a show sits in your DVR

May 7, 2014
They don’t pay for your eyeballs if you watch Scandal on Day Four.

Help us do the numbers.

Donations from you are the most important part of Marketplace's budget. Chip in today.

Can chatter on Twitter boost TV ratings?

Oct 7, 2013
Nielsen starts measuring conversations about TV shows on the social networking site.

How to watch 'New Girl' on a phablet

Sep 20, 2013
Nielsen, the counter of all things media, will start counting TV viewership on tablets and smartphones in fall 2014.
WANG ZHAO/AFP/Getty Images

Tweets drive TV viewership

Aug 7, 2013
Nielsen says Twitter is inspiring people to tune in and participate.