Marketing

The end of the year brings all kind's of top ten, top 100 and best of 2011 lists -- but what kind of value do we get out of them?

So, how to appeal to a new generation of bird watcher? The Audubon Society goes for a rebrand.

Airbnb, the travel start-up that matches travelers with people looking to rent their home or apartment, is fending off a recent rash of really bad...

This final note today. We saw an article about this, a pizza chain in England this morning. Apparently, it's hired a trained classical actor to...

Between the chips and beer, you might want to stick some juice boxes and Cheerios before settling in to watch the game....

The scuzzier-looking the site, the more users may reveal about themselves. That's the finding of researchers at Carnegie Mellon University. They...

Almost three years ago, Marketplace launched the Greenwash Brigade to explore the evolving green marketplace through the commentary of experts in...

The big story this year in sustainable packaging is about Frito Lay's ® Sun Chips 100% compostable bag (and I mean 100% - compared to what? 20% ...

I was prepping a presentation called "Green or Greenwashing" for the Duluth Energy Design Conference and found this cartoon that makes me smile. ...

Today is Earth Overshoot Day. I'm not certain about the marketing savvy of this phrase as my immediate association is playing basketball at the...