Want users to tell all??? Have an ugly site.
The scuzzier-looking the site, the more users may reveal about themselves. That’s the finding of researchers at Carnegie Mellon University. They set up identical questionnaires at differently designed sites.
The naughty devil won the day.Â Volunteers responding on that site were almost twice as likely to admit to having engaged in “illicit” or “socially questionable” activities. And they were also more likely to type in their e-mail addresses.
Watch for more red-on-blue flashing fonts and smiley icons at a marketing site near you.
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.