Find the latest episode of "The Uncertain Hour" here. Listen
Codebreaker

Want users to tell all??? Have an ugly site.

Julia Barton Sep 3, 2010

The scuzzier-looking the site, the more users may reveal about themselves. That’s the finding of researchers at Carnegie Mellon University. They set up identical questionnaires at differently designed sites.

The naughty devil won the day.  Volunteers responding on that site were almost twice as likely to admit to having engaged in “illicit” or “socially questionable” activities. And they were also more likely to type in their e-mail addresses.

Watch for more red-on-blue flashing fonts and smiley icons at a marketing site near you.

Marketplace is on a mission.

We believe Main Street matters as much as Wall Street, economic news is made relevant and real through human stories, and a touch of humor helps enliven topics you might typically find…well, dull.

Through the signature style that only Marketplace can deliver, we’re on a mission to raise the economic intelligence of the country—but we don’t do it alone. We count on listeners and readers like you to keep this public service free and accessible to all. Will you become a partner in our mission today?

Your donation is critical to the future of public service journalism. Support our work today – for as little as $5 – and help us keep making people smarter.