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IBM evolves yet again ... this time into the cloud

Oct 9, 2020
As an early company song put it, IBM has moved "ever onward," from punch cards to mainframes to software and services. Now it's diving into AI and cloud computing.
IBM Executive Chairman Ginni Rometty delivers a speech at CES 2019 in Las Vega The company is pivoting to cloud services.
Justin Sullivan/Getty Images

Instruction manuals tell us more than how to use a product

May 29, 2018
They're the "supporting actress waiting in the wings," says the BBC's Helene Schumacher.
A view of one of Ikea's instruction manuals.
Ikea