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Is shopping by livestream the next chapter of e-commerce?
A lot of stores, brands and internet titans expect livestreaming to soar this year. And they’re investing accordingly.
In China, livestream sales flourish in time of COVID-19
Struggling retailers hope livestreaming will provide a lifeline. Aspiring influencers don't always strike it rich.
China's livestream sales: How brands reach consumers during COVID-19
Consumer spending plummeted while people stayed home. But Taobao saw livestream sales sessions double on its app.
The Source Code: China's livestreaming industry is huge, lucrative and kind of dystopian
In the United States, would-be internet stars turn to YouTube, Twitch or Instagram. In China, it’s a livestreaming platform called YY, where creators sing or tell jokes to an audience that pays them directly in the form of digital gifts. Top streamers can make $100,000 a month or more, and lots of people now want […]
China's livestreaming industry is huge, lucrative and kind of dystopian
As more people join Chinese platform YY, a new documentary sheds light on the business.
Can Facebook make audio go viral?
The social media platform launched its Live Audio feature this week.
Streaming is causing headaches for networks
Add the Grammys to the latest list of TV events with streaming issues.