Struggling retailers hope livestreaming will provide a lifeline. Aspiring influencers don't always strike it rich.
Consumer spending plummeted while people stayed home. But Taobao saw livestream sales sessions double on its app.
In the United States, would-be internet stars turn to YouTube, Twitch or Instagram. In China, it’s a livestreaming platform called YY, where creators sing or tell jokes to an audience that pays them directly in the form of digital gifts. Top streamers can make $100,000 a month or more, and lots of people now want […]
As more people join Chinese platform YY, a new documentary sheds light on the business.
The social media platform launched its Live Audio feature this week.