In China, livestream sales flourish in time of COVID-19

Jul 27, 2020
Struggling retailers hope livestreaming will provide a lifeline. Aspiring influencers don't always strike it rich.
Former livestreaming influencer Sam Tian says making it in the industry is largely a matter of luck.
Charles Zhang/Marketplace

China's livestream sales: How brands reach consumers during COVID-19

Apr 6, 2020
Consumer spending plummeted while people stayed home. But Taobao saw livestream sales sessions double on its app.
Songzi during a marathon six-hour livestream broadcast selling cosmetics.
Charles Zhang/Marketplace

The Source Code: China's livestreaming industry is huge, lucrative and kind of dystopian

Dec 11, 2018
In the United States, would-be internet stars turn to YouTube, Twitch or Instagram. In China, it’s a livestreaming platform called YY, where creators sing or tell jokes to an audience that pays them directly in the form of digital gifts. Top streamers can make $100,000 a month or more, and lots of people now want […]
Filmmaker Hao Wu at Future Tense in Washington, D.C., in 2017.
New America/Flickr

China's livestreaming industry is huge, lucrative and kind of dystopian

Dec 11, 2018
As more people join Chinese platform YY, a new documentary sheds light on the business.
GREG BAKER/AFP/Getty Images

Can Facebook make audio go viral?

Dec 21, 2016
The social media platform launched its Live Audio feature this week.
Image released by Facebook showing what Live Audio will look like. 
Facebook

Streaming is causing headaches for networks

Feb 16, 2016
Add the Grammys to the latest list of TV events with streaming issues.
Singer Taylor Swift accepts the award for the Album of the Year onstage during the 58th Annual Grammy music Awards.
ROBYN BECK/AFP/Getty Images