Why demand for jeans persists across the decades

Apr 4, 2024
Part of denim’s staying power comes from its ability to adapt to the trends of each generation.
What do all of these February 2024 New York Fashion Week attendees have in common?
Christian Vierig, Daniel Zuchnik and Edward Berthelot/Getty Images

Tight labor market, tight … jeans?

Apr 19, 2018
It’s a tight labor market out there – so in a quest to attract workers, Walmart is trying out something new – allowing workers on the stores’ floors to wear jeans and solid shirts in any color. The new policy is being tested in less than two dozen stores.    Click the audio player above […]

How Levi Strauss & Co. is using lasers to make jeans

Mar 7, 2018
Automation touches many consumer products — the cars we drive, the sneakers we put on and now the jeans we wear.  Levi Strauss & Co. is planning to swap out garment workers for laser machines that could create the worn look on a pair of jeans in less than two minutes. Suzanne Kapner, a reporter […]

Denim makers are making jeans stretchier to get in on the athleisure market

Aug 1, 2017
Jean sales dropped 4.5 percent in 2014 and 3.4 percent in 2015 but are on the upswing this year, thanks, in part, to stretchier fabrics.
“Comfort is a key attribute that consumers are looking for in their denim jeans," said Kara Nicholas, vice president of product design and marketing at Cone Denim.
Carsten Koall/Getty Images

If we're going to talk about NAFTA, we need to talk about your pants

Your blue jeans and the price you paid for them has a lot to do with the North American Free Trade Agreement.
According to the Labor Department, there are just over 100,000 people who work in textiles now and there are just three mills making denim in the U.S.
Wikimedia Commons

What Trump's trade policies could mean for the high-end jeans business

Feb 1, 2017
Peter Kim is the founder and CEO of Hudson Jeans, a high-end denim company based in LA. He talks about how he made his company and what this new administration might mean for his business.
Peter Kim is the CEO and Founder of Hudson Jeans.
Thomas Wasper

Levi's stretches for new sales

Jul 10, 2015
The world's biggest jeans maker tries to lure more women to its brand.

For public good, not for profit.

John Boehner doesn't enjoy congressmen wearing jeans

Feb 27, 2015
During a dress code reminder the Speaker told lawmakers, "You know who you are."

Burning down the house that Levi's built

Apr 8, 2014
The brains behind "the first crowd sourced fashion company".

How skinny jeans almost ruined America’s money

Dec 17, 2013
Those better have been some nice Levis...