Given inflation, consumers are leaning into eggs Benedict as a way to stick to their budgets and still treat themselves. And restaurants like brunch for its hearty profit margins.
The cereal company is jumping on the no artificial flavors trend for its latest offering.
General Mills posts strong profits, but the battle for breakfast is heating up.
McDonald's franchises in Arizona say they want kids to eat a healthy breakfast to help them ace their statewide standardized tests. The promotion also builds customer loyalty.