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Expect restaurants to go all in on breakfast this year

Jan 18, 2024
Given inflation, consumers are leaning into eggs Benedict as a way to stick to their budgets and still treat themselves. And restaurants like brunch for its hearty profit margins.
Turns out more Americans are saying "Cheers!" to brunch and breakfast.
Eric Marion Williams/Getty Images

Girl Scout cookie cereal is coming next year

Oct 24, 2016
Another reason to look forward to the end of 2016

General Mills debuts a new cereal for the first time in 15 years

Jun 7, 2016
The cereal company is jumping on the no artificial flavors trend for its latest offering.
Welcome to the cereal empire, Tiny Toast.
General Mills

Why you might wait for your afternoon McMuffin

Oct 1, 2015
McDonald's will offer breakfast all day, but tight kitchen space means the menu will be limited.

Kale: the cause and solution to all of McDonald's problems

May 7, 2015
McDonald's plans to implement kale in its menu.

Forget the Whopper. How about doughnuts and coffee?

Aug 25, 2014
What Burger King stands to gain from Tim Hortons.

Breakfast: The most important meal for food companies

Jun 26, 2013
General Mills posts strong profits, but the battle for breakfast is heating up.
General Mills posts strong profits, but the battle for breakfast is heating up.
John Moore/Getty Images

For public good, not for profit.

Arizona kids line up for free McMuffin on test day

Apr 16, 2013
McDonald's franchises in Arizona say they want kids to eat a healthy breakfast to help them ace their statewide standardized tests. The promotion also builds customer loyalty.

Soda for breakfast?

Jul 6, 2012
Three fast food chains are promoting breakfast deals that include drinks like a 28-ounce soda -- starting at six o'clock in the morning.

Wheat up, Wheaties down

Dec 20, 2011
Food giant General Mills today announced lower than expected profits, blaming costs of volatile commodities.