Feb 17, 2020

The value of free magazine

The Furrow, a magazine published by the John Deere Co. since 1895. Courtesy John Deere Co.

Some of the world's largest economies are slowing down. Retirement savings are up thanks to the booming stock market and more generous employers. What a tractor magazine tells us about brand loyalty.

Music from the episode

Got Your Money (feat. Kelis) Ol' Dirty Bastard, Kelis, Rich Travali

The team

David Brancaccio Host

Victoria Craig Host, BBC

Stephen Ryan Senior Producer, BBC

Jonathan Frewin Producer, BBC

Daniel Shin Producer

Brian Allison Engineer

Meredith Garretson Morbey Senior Producer

Erika Soderstrom Producer

Rose Conlon Producer

Alex Schroeder Producer

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