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Marketplace Morning Report for Wednesday November 19, 2014

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Today, in Australia there’s new allegations about the rigging a key interest rate there. More on that. And Target reports earnings Wednesday. It’s been about a year since a massive data breach affected customers. We take stock of the strategies that have and haven’t worked for Target since then. Plus, as marijuana is increasingly legalized in some states, the marketing geniuses are at work. Some day soon, might there be a brand that is to Cannabis, as say, “Coca-Cola” is to brown fizzy water?

Segments From this episode

Bob Marley family launches global pot brand

by Mitchell Hartman Nov 18, 2014
The late reggae star could be a powerful force in the emerging marijuana market.

Target tries to be cool

by Nancy Marshall-Genzer Nov 19, 2014
The retailer, which reports earnings Wednesday, is trying to lure customers back.

Carnival Corp. aims for a new set of customers

by Nova Safo Nov 19, 2014
The cruise company wants the public’s help through social media.
Mid-day Update

PODCAST: I want a pony!

by David Brancaccio Nov 19, 2014
A big payoff for a foundation, cruises take to social media, and how to buy a pony.

How a $150 million investment turned into $3.3 billion

by Dan Gorenstein Nov 19, 2014
The Cystic Fibrosis foundation has sold its royalty rights to a drug it helped fund.

Pricing a child's plea for equine ownership

by Paul Sullivan Nov 19, 2014
While it is expensive to buy and care for a horse, parents say the experience is worth it.

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