How do you advertise a COVID vaccine?
Sep 17, 2020

How do you advertise a COVID vaccine?

An early sell-off on Wall Street, partly because of Fed Chair Jerome Powell's gloomy assessment of the economy. Plus, what's being called the biggest sofware IPO of all time. And, the trust issue that comes with a potential COVID-19 vaccine.

Segments From this episode

What kind of marketing will it take to get people on board with a COVID-19 vaccine?

Health care providers are going to play an essential role in communication and education.
"The problem with the word speed is that it sounds like you're racing. And while there is a sense of a race here, the real issue is urgency," Glen Nowak says.
Mladen Antonov/AFP via Getty Images

The team

Victoria Craig Host, BBC
Stephen Ryan Senior Producer, BBC
Jonathan Frewin Producer, BBC
Daniel Shin Producer
Jay Siebold Technical Director
Brian Allison Engineer
Meredith Garretson Morbey Senior Producer
Erika Soderstrom Producer
Rose Conlon Producer
Alex Schroeder Producer