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Netflix is raising its prices on all streaming plans in the United States for new and existing customers. The most popular streaming option will be about $13, up from $11. The last time we saw a price hike, CEO Reed Hastings said incremental increases are needed to cover massive investment in creating original content. “Price is all relative to value,” he said. So it’s no surprise Netflix is still riding the invest more, charge more train. 

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Follow Andy Uhler at @andy_uhler