Listen To The Story
Marketplace

With competing content providers like Netflix and Amazon Prime offering binge-worthy content on demand with less commercial interruption, television networks are starting to rethink their advertising model as they roll out “upfronts” presentations next week, where they showcase the fall lineup for advertisers. What’s the right commercials-to-content ratio for network TV these days? And if they cut back on commercials, will those ad slots become more valuable?

Click the audio player above to hear the full story. 

Follow Mitchell Hartman at @entrepreneurguy